Website Redesign & Optimization — Audit, Improve, Perform

Why redesign or optimize your website?

A website has a lifespan. If your site is 3-4 years old, it's likely slow, poorly ranked on mobile searches, and visually outdated. A redesign or targeted optimization can transform results without starting from scratch.

What a site audit covers

• Technical audit — Page speed (Core Web Vitals), 404 errors, HTTPS, crawlability
• SEO audit — Keyword rankings, indexed pages, backlink profile, URL structure, meta tags
• UX audit — Bounce rate, user journeys, call-to-action clarity
• Competitor analysis — Benchmarking against sites ranking for your target keywords

Optimization without full redesign

Sometimes targeted improvements are enough:

• Image optimization (WebP, lazy loading)
• Core Web Vitals fixes (LCP, FID, CLS)
• Schema.org structured data
• Internal linking improvements
• Title and meta description optimization

Full website redesign

For sites needing a complete overhaul, I manage the entire project: audit, content strategy, design, development in Next.js, 301 redirects to preserve SEO, and post-launch monitoring.

Have a site that needs improvement? Let's start with a free diagnostic.